Asda FM Essay

Asda FM is an in store radio broadcast that is played at low levels just to fill the background with sound while people drag themselves round searching for their food and other items. You could say the target audience is for all ages as anyone can be in Asda at any time, but they seem to stick to more popular music genre's so as to try to appeal to the majority of people. The station generally plays top 40 music during the day but after school ends they play Disney/other kids music to interest the kids being brought shopping by their parents. Later in the evening the station tends to play more of the what the night staff are interested in listening to as the concept of sitting in a supermarket all night is not the most exciting. You could say that they are smart in the way they design the styles of music they play to appeal to the different age groups and personalities that shop throughout the day, I mean playing heavy metal with little kids in your store isn't exactly the best choice..

ASDA FM's official job is to add musical enjoyment to the menial task of shopping for groceries. It is played at such a volume that it is only just noticeable and the less intelligent would completely miss it. Yet it fills your head with sounds other than screaming kids and aggressive parents.

I would say in general Asda FM do a good job of appealing to the masses, even if personally I don't enjoy the music they play, around one in three people probably would. It sums up the current world we live in that there is only one real option when it comes to selections for the most common music to be played in a nationwide supermarket. The notion saddens me, but I feel as though it is necessary to attract a decent level of business.